Google’s responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? Read the full article at MarketingProfsContinue reading
Marketers need to proceed with caution and empathy.Continue reading
Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.Continue reading
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with…Continue reading
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