A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs
Continue readingTag: prospects
LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs
Continue readingHow to Pleasantly Surprise Prospects on a Sales Call
They’ve got to know that you’re human, and you understand their problem.
Continue reading10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking.
Continue readingThe Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you’ll soon see replies flooding your mail box.
Continue reading