As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. Read the full article at MarketingProfs
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Tag: sales
Why Sales Copywriting Is Crucial for Your Business
If you want customers to purchase your product right away, then you better have the write stuff.
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How to Boost Sales When Consumers are Spending Less
It takes an acute level of adaptation, but it can be done.
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Free Webinar | July 16: 10 Ways to Diversify Your Sales Strategy Online to Protect Your Business
From brick-and-mortar to online website sales, there are plenty of options to help your business grow.
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How to Use Email to Boost PR and Sales
Here’s how you can make the most of email to ensure you communicate successfully in 2020 and beyond.
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B2B Sales Strategies for the “New Normal” of COVID-19
We are not out of the woods yet, but it is safe to say that many B2B buyers are re-emerging to do business.
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Making Webinars WorkâUp, Down, and Beyond the Sales Funnel [Infographic]
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs
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How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help
In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. Read the full article at MarketingProfs
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