A case study that proves marketing is more than just a data-driven process.
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Tag: science
This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing
Aleksandra Strub talks about how her ideas about marketing evolved over time.
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Transforming the Sales Process From an Art Into a Science, Using Data Analytics
It’s time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation.
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Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
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Selling Marketing Software to Marketers: It’s More of a Science Than an Art
What’s more, if you’re in martech, you’ll do well to learn marketers’ ‘lingua franca’ to get their attention.
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