A case study that proves marketing is more than just a data-driven process.
Continue readingTag: science
This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing
Aleksandra Strub talks about how her ideas about marketing evolved over time.
Continue readingTransforming the Sales Process From an Art Into a Science, Using Data Analytics
It’s time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation.
Continue readingMake Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
Continue readingSelling Marketing Software to Marketers: It’s More of a Science Than an Art
What’s more, if you’re in martech, you’ll do well to learn marketers’ ‘lingua franca’ to get their attention.
Continue reading