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December 27, 2019 News

Marketing Is Still an Art (and a Science)

A case study that proves marketing is more than just a data-driven process.
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October 30, 2018 News

This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

Aleksandra Strub talks about how her ideas about marketing evolved over time.

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September 20, 2018 News

Transforming the Sales Process From an Art Into a Science, Using Data Analytics

It’s time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation.

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June 7, 2018 News

Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.

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January 30, 2018 News

Selling Marketing Software to Marketers: It’s More of a Science Than an Art

What’s more, if you’re in martech, you’ll do well to learn marketers’ ‘lingua franca’ to get their attention.

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