If you’re only focusing on the middle class, you’re missing out on a ton of money. Here’s the group you need to be targeting instead.
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Tag: spend
How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger
It’s time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What’s next for the world’s largest retailer’s shopping holiday?
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Probably Is.
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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11 Ways to Get Visitors to Spend More Time on Your Website
Professional design, clean navigation, compelling content and fast page loading are among the essentials for reducing bounce rate and turning visitors into customers, but others might surprise you.
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Should Your Business Spend Thousands of Dollars on a Strong Domain Name?
Is this really worth the money? Or is it better to pick up a cheap domain name and invest the money in something else, like marketing or infrastructure?
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Spend Less on Copywriting with This Efficient AI
Consider skipping the copywriter and automatically generate content instead.
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How to Improve the Efficiency of Your Marketing Spend By 40 Percent
Why everyone, even the smallest businesses, needs marketing mix modeling (MMM).
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Should You Spend Money on Branded Search Ads?
If you’re not allocating any of your budget to branded search, you’re probably making a mistake.
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How to Get Free Ad Spend on TikTok
You can’t afford to wait, hope and pray that your product or service goes viral, but you can strategically place it in front of the right audience.
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How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
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How Much Should You Spend on Social Media Marketing?
It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients.
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Why Choosing the Right Words for Your Marketing Campaign Can Be More Important Than How Much You Spend
P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
Procter & Gamble’s results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.
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