In a world full of aggressive marketing, storytelling may be the one device that captures people’s attention for more than just a few seconds. Read on for tips and tricks to doing it well.
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Free Webinar | Feb. 11: Smart Storytelling for Impactful Marketing
Join Julian Mitchelll, Founder of IQ Labs Inc., to learn the art of strong brand building through impactful storytelling.
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Storytelling for the vaccine: the story that can save your life
Up to 50% of the population say they would not get the COVID vaccine. A theory explains this paradox and storytelling plays an essential role in it.
Continue readingCreate an Irresistible and Magnetic Brand Using Storytelling
A case study of how one company turned a sad ad campaign into a winner with staying power.
Continue readingLess Selling, More Storytelling: 5 Expert Tips on Doing Low-Cost PR for Your New Business
Startups that have just launched are inherently less newsworthy. Founders need to capture the media’s interest beyond press releases and company milestones.
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