Advice from a PR pro on how to use storytelling across multiple dimensions to get to where you really want to go.
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Customer storytelling: what do you want them to tell about you?
An effective way to promote your business is by having your customers say good things about you.
Continue readingHow to Make Your Brand’s Storytelling More Compelling
Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here’s how to make your storytelling more compelling. Read the full article at MarketingProfs
Continue readingStorytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs
Continue reading3 Storytelling Force Multipliers That Drive Sales
If you want to drive more robust sales with marketing copy, try these storytelling techniques.
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