Find out why email marketing is still king.
Continue reading
Tag: strategy
The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today’s B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That’s why video is the perfect content format to reach those buyers. Here’s how. Read the full article at MarketingProfs
Continue reading3 Tips for Optimizing Your Ecommerce Marketing Strategy
Businesses have an opportunity to make hefty profits with the right techniques.
Continue readingGetting to First Base Using the Marketing Ball Strategy
How to make a good first impression and attract prospective clients the right way.
Continue reading
So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs
Continue reading