This classic entrepreneurial paradox can be easily solved by following these three proven strategies.
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How to Use Online Testimonials to Boost Your Law Firm’s Business
Testimonials and reviews are a great way for lawyers and their firms to market themselves, while also helping to convert potential leads.
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Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs
Continue readingWhy Testimonials Are B2B Companies’ Most Important Marketing Tool
B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs
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The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
Continue readingPlease visit Marketing Land for the full article.