Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs
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What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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6 products you thought were Mexican but are no longer so
These Mexican companies got so high that the eyes of the whole world turned to see them (and bought them).
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So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs
Continue readingAdapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs
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