A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
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Tag: trust
Need to Establish Trust With Your Audience? Leverage Social Proof.
You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in.
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7 No-Brainer Strategies to Close More Sales by Getting Customers to Trust You
Stop losing business to the big brands.
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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Next up: Trust Your Gut
Jessica Abo shares the different elements she’s working on at once to prepare for her next deadline and marketing strategy.
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Don’t Be Facebook — Here’s How to Earn and Keep Your Customers’ Trust
If you’re a local brand, you have even more responsibility to be honest with your customers.
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Social Media Marketing Is a lot Tougher With Trust in Social Media Plunging
Raise your hand if you have ever read a privacy policy.
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Your Customers Have Trust Issues. Here’s How to Reassure Them.
In this era of ‘fake news,’ show customers who you really are: Stay true to yourself. Get personal. Expose your vulnerabilities.
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This Is How You Get New Customers to Trust You Right Away
Learn how to use the five types of social proof marketing.
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