Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs
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Tag: value
Why Startups Must Tirelessly Communicate Their Value Proposition
If you run a new business, make sure customers understand what makes you unique.
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The Value in Going Viral (And Five Steps to Improve Your Odds)
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs
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Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities
Jack McAlpin explains how his company consistently thinks of the needs of its audience.
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Optimize the Value of Existing Customers With Facebook’s Built-in Tools
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
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Here’s How to Wring Value From Outdated Blog Posts
A revival strategy will work for most content.
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Steve Madden on The Question You Must Ask Yourself to Build a Company of Value
The apparel company founder shares his business philosophy.
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What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
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