Free Webinar | Sept 29: How to Develop a Winning Go-To Market Strategy

Join Henry Schuck, ZoomInfo co-founder/CEO, as he discusses how his company became the global leader in go-to market intelligence solutions and practical leadership advice.
September 15, 2020 2 min read
Opinions expressed by Entrepreneur contributors are their own.

As the pandemic continues to give a boost to the stay-at-home economy, sales teams have gone completely digital in the pursuit of new clients while traditional marketing channels such as trade shows and conferences are on hold. Artificial Intelligence (AI) in business development is an area seeing disruption thanks to mass adoption of this technology. With the data-driven lead generation market benefiting from AI automation megatrends, the opportunity for growth remains massive and is expected to remain in red-hot demand post-Covid — as proven by the most talked about tech IPO of 2020, ZoomInfo.

As a subscription-based SaaS platform that sells access to its database of information about business people and companies, ZoomInfo helps sales, marketing and recruiting professionals more quickly identify, target, and convert leads into sales. In the next episode of our C-suite leadership series, Comparably co-founder/CEO Jason Nazar sits down with ZoomInfo co-founder/CEO Henry Schuck, just three months after his company’s high-profile IPO (despite the U.S. entering a recession, ZI’s stock price surged on its first day of trading, closing nearly 62 percent above its IPO price). Recently named to Fortune’s 40 Under 40 list for 2020, Schuck will share how the company became the global leader in go-to market intelligence solutions and practical “If I Knew Then…” leadership advice. Other topics that will be covered include:

  • How to develop a Go-To Market strategy & revenue-driving sales team from scratch
  • Top mistakes to avoid when building a company from the ground up
  • Best practices for fundraising and M&A
  • The future of data & analytics
  • Measuring workplace culture, employee & organizational performance

Register Now

Jason Nazar is co-founder/CEO of Comparably, a leading workplace culture and compensation site that provides the most comprehensive and accurate representation of what it’s like to work at companies.

Free Webinar | August 27: Content Marketing Secrets for Every Social Media Platform

Learn about the best types of content you can use to get the most traction out of each social media network and grow your audiences.
August 20, 2020 1 min read
Opinions expressed by Entrepreneur contributors are their own.

Social networking websites are much like any other human social constructs—each website requires different behaviors and has different expectations of its participants. Visiting each social network can be like being in a different country. Interacting with Facebook friends requires you to behave very differently from connecting with colleagues on LinkedIn. To reach your audience, you need customized content that caters to each platform.

In this free, live webinar, Mike Alton, co-author of Ultimate Guide to Social Media Marketing, will teach you about the best types of content you can use to get the most traction out of each social media network and grow your audiences.

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Mike Allton is a Content Marketing Practitioner—a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing, and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse. As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.

Free On-Demand Webinar: How to Build a Brand for Your New Business

Join Paul Charney, CEO of Funworks, as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one.

Got a great new business idea but struggling to nail down your branding and mission?

Join us for our live webinar with Paul Charney, CEO of Oakland based creative agency Funworks as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the branding process from step one.

Key Takeaways:

  • The first step in the branding process should always be the ‘why’
  • Why logos and naming should not be the first step in the process
  • How to bring outside opinions into the creative process from day one

Complete the registration form to watch now!

About the Speakers

Paul Charney is co-founder and CEO of Funworks, an Oakland based creative agency built around collaboration and design thinking. Funworks work with companies from Fortune 500 to startups, incorporating sketch and improv comedians into the creative and branding processes in an activity they have coined ‘Funmentum’. Before launching FunWorks Paul had a 20-year career in branding and advertising and is one of the founders of Killing My Lobster, a sketch comedy troupe in San Francisco.

*Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you with a step-by-step guide to starting your own business. Whether you’re ready or just thinking about it, get started for free.

Free Webinar | August 20: Three Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine

Learn the marketing strategies to not just survive, but thrive even in this environment.
August 7, 2020 2 min read
Opinions expressed by Entrepreneur contributors are their own.

While many businesses have had to shut down physical offices and retail stores as a result of the health crisis, and are only now starting a phased re-opening process, there’s one thing that can help companies survive and even thrive: digital marketing. Even research firm Gartner has advised that now is the time for marketing leaders to re-evaluate their digital marketing initiatives to focus more on discovery and sales.

You’ll learn this and more by joining us for a free webinar, Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine. The speaker will be Kim Walsh Phillips, founder Powerful Professionals, a business coaching and education company. Phillips is also author of multiple books including The Ultimate Guide to Instagram for Business and The No BS Guide to Direct Response Social Media Marketing.

Attendees of this webinar will learn:

  • Why now is the best time to turn up your digital marketing efforts to turn your business into an online lead generation engine
  • Strategies to get leads, turn prospects into appointments, and easily get more referrals
  • Proven strategies to laser target your ideal clients and supercharge your marketing for less than $5 a day
  • And more

Register Now

Free Webinar | August 20: 3 Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine

Learn the marketing strategies to not just survive, but thrive even in this environment.
August 7, 2020 2 min read
Opinions expressed by Entrepreneur contributors are their own.

While many businesses have had to shut down physical offices and retail stores as a result of the health crisis, and are only now starting a phased re-opening process, there’s one thing that can help companies survive and even thrive: digital marketing. Even research firm Gartner has advised that now is the time for marketing leaders to re-evaluate their digital marketing initiatives to focus more on discovery and sales.

You’ll learn this and more by joining us for a free webinar, Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine. The speaker will be Kim Walsh Phillips, founder Powerful Professionals, a business coaching and education company. Phillips is also author of multiple books including The Ultimate Guide to Instagram for Business and The No BS Guide to Direct Response Social Media Marketing.

Attendees of this webinar will learn:

  • Why now is the best time to turn up your digital marketing efforts to turn your business into an online lead generation engine
  • Strategies to get leads, turn prospects into appointments, and easily get more referrals
  • Proven strategies to laser target your ideal clients and supercharge your marketing for less than $5 a day
  • And more

Register Now