In our ‘Creative Conversations in Advertising’ series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
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Sharing Winning B2B Customer Stories: How to Showcase an Effective Case Study
Case studies can be gamechangers for any B2B marketing strategy. Here’s why you should use them and how to conduct a proper one.
Continue reading5 Steps to Make Winning Marketing Bets
The best laid marketing plans still involve a ton of risk. Here’s how to make sure that risk is worth it.
Continue readingeSports and influencers, a winning combination for brands
The League of Legends Worlds final in 2020 was followed around the world by a total of four million people. Will you let this audience go?
Continue reading7 Steps to Creating a Winning Keyword Database
Keyword databases are your secret weapon towards a perfect content strategy.
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