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Tag: winning

June 29, 2022 News

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our ‘Creative Conversations in Advertising’ series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
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June 8, 2022 News

Sharing Winning B2B Customer Stories: How to Showcase an Effective Case Study

Case studies can be gamechangers for any B2B marketing strategy. Here’s why you should use them and how to conduct a proper one.
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April 25, 2022 News

5 Steps to Make Winning Marketing Bets

The best laid marketing plans still involve a ton of risk. Here’s how to make sure that risk is worth it.
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July 25, 2021 News

eSports and influencers, a winning combination for brands

The League of Legends Worlds final in 2020 was followed around the world by a total of four million people. Will you let this audience go?
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July 23, 2021 News

7 Steps to Creating a Winning Keyword Database

Keyword databases are your secret weapon towards a perfect content strategy.
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