Loosen up, crack a couple of jokes and make your sales calls a pleasant chat.
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5 Low-Cost Ways to Get Started With Video Marketing
For the entrepreneurs with a big vision and a small budget.
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Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
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How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world.
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Being SMART with your martech: Balancing product inputs and performance outputs
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems.
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Google is making strides with Google My Business
Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
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