Loosen up, crack a couple of jokes and make your sales calls a pleasant chat.
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5 Low-Cost Ways to Get Started With Video Marketing
For the entrepreneurs with a big vision and a small budget.
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Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
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How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world.
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Being SMART with your martech: Balancing product inputs and performance outputs
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems.
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Google is making strides with Google My Business
Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
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How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
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TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools.
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Facebook redesigns news feed with larger link previews, circular profile photos
While mostly cosmetic, Facebook’s changes are meant to make its social network easier to use.
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Openprise moves into third-party data with launch of Data Marketplace
This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of socks.’
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Amazon orders with 3rd-party sellers will soon be authorized for automatic returns
Per the new policy, customers will no longer have to contact the Amazon seller to request to return an item.
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iPhone 7 ad with The Rock pushes Apple to top of YouTube’s July leaderboard with 13M views
At 51.1 million in June and 51.7 million in July, monthly video view counts for YouTube’s top ads have remained static this summer.
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Upgrade your email blasts with four simple tactics
Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients.
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Online retail sees continued growth with digital commerce up 14% YoY [Report]
Salesforce Cloud Commerce’s Q2 2017 shopping index shows growth in nearly every area of the e-commerce landscape.
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Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
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