Transparency and empathy build trust and create a sustainable competitive advantage for your company.
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Why referrals from friends are still key in the digital world
Nine out of 10 consumers say they try new products when they are recommended by their acquaintances.
Continue readingHow Taco Bell Is Becoming the World’s Most Innovative Franchise
Let’s take a glimpse at how the fast-food giant has maintained its globally iconic position.
Continue readingMeet the ‘Consumer of 2021’ and Prepare for the World After the Pandemic
After years of growth, consumption outside the home almost disappeared and many stopped going to the stores altogether. How are you attending to these changes?
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Christmas Eve, the flower of the Aztec warriors that Mexico gave to the world
Known as Cuetlaxóchitl in Nahuatl, the typical Christmas plant is famous thanks to an ambassador from the United States, where it is patented.
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