Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views

Posted by

Image by Adobe

Image by Adobe

Unilad and The LAD Bible continue to drive the most views among video creators according to Tubular Insight’s latest reports for January. Last month, Unilad ranked No. 1, generating 4.3 billion video views, followed by The LAD Bible with four-billion views.

In December, it was The LAD Bible at No. 1 and Unilad at No. 2 – both creators earning just over three-billion views. With the latest round of rankings, the two video creators remained at the top along with Viral Thread and Tasty which have kept their No. 3 and No. 4 positions two months in a row now.

In fact, eight of the ten top video creators in January are repeats from December. NTD Television and CNN edged out the NBA and The Dodo (which ranked No. 8 and No. 9 in December) to make January’s top ten list.

Tubular rankings are based on total video views across YouTube, Facebook, Vine & Instagram. The video analytics firm has added an average V30 metric to measure views per video for each creator during a 30-day period, and an average ER30 metric which tracks engagement per view for video content during the first 30 days.

Top Ten Most Watched Video Creators in January 2017

For the top brand video creators, Red Bull kept its lead. The brand is on an impressive streak – holding at No. 1 since May of last year.

Five of the top ten brand video creators ranked in December in well. New brands to the list include Amazon, YOO, World Economic forum, Hasbro and Talking Tom.

Top Ten Most Watched Brand Video Creators in January 2017

According to Tubular, the top 100 video brands and creators generated a combined 67.3 billion views last month.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


Leave a Reply

Your email address will not be published. Required fields are marked *