Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related content according to the video advertising platform Pixability. That number is far ahead of the second leading brand on YouTube during the same time period, Beats by Dre which has generated less than 30 million views from its holiday-related videos.
In addition to Walmart and Beats by Dre, the top ten brands to generate the most holiday views on YouTube this year include: Paramount, Pokemon, Duracell, 20th Century Fox, Star Wars, Toys R Us, Apple and Best Buy.
Most Holiday Video Views in Q4 2016
Using its own software to analyze data around branded holiday-related content on YouTube, Pixability found Walmart is the top brand for holiday video views in Q4 2016, but Warner Bros. holds the all-time record with nearly 450 million video views for holiday-related content over the years. (For all-time, Walmart was No. 3, behind Warner Bros and Angry Birds.)
Pixability reports that video views for holiday content on YouTube has increased 65 percent year-over-year since 2011. Five years ago, holiday videos earned less than 10 billion views – this year holiday video views are projected to reach more than 60 billion views.
All-time Holiday Views on YouTube
Pixability shared an infographic with more details around “Holiday Unboxing” video views and other holiday-related video data on its blog: “Holiday Momentum on YouTube.”