Will chatbots become part of the consumer search experience?

Spread the love
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

Please visit Marketing Land for the full article.

Spread the love

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants.

However, during an inspirational Future of Search meeting with the Bing team and Rik van der Kooi, corporate vice president for Microsoft advertising worldwide, discussion focused on a different topic — how chatbots could form a much greater part of the consumer search experience. Van der Kooi explained that since May in the US (Seattle area), Bing has been testing chatbots directly in paid and organic search results, as shown below.

While chatbot integrations have been in the news over recent months, most people outside of the Seattle area won’t have seen them in action or truly considered how such integrations could be used.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

David, is Business Director – Owned Performance at Ecselis, Havas Group and is responsible for leading and developing their propositions and service solutions, specifically around SEO, Content and CRO in-order to deliver long term strategic results for clients. David has over ten years’ experience in delivering business growth across start-ups to multi-national enterprise level clients, as well as launching brands’ web presence in new markets. Having worked client side across paid, earned and owned media and held senior SEO agency side roles, David brings thought leadership from multiple viewpoints and a leading performance-driven approach. David was named the 12th most influential search marketer in The Drum’s Search Top 50 in 2014. In addition, David speaks at conferences such as SES and Search Leeds.


 

W3Schools

Leave a Reply

Your email address will not be published. Required fields are marked *