YouTube invites users to give feedback on its upcoming redesign

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The new look and feel will be based on Material Design principles of simplicity, consistency and beauty.

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YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.

“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.

According to the announcement, the new layout will apply Material Design principles based on simplicity, consistency and beauty. YouTube says its redesign will be, “… clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience.”

YouTube’s new design is being built on Polymer, a faster framework that will allow for quicker feature development.

While not a lot of details were given on specific updates to come or when the official rollout will happen, one of the new features listed in the announcement was Dark Theme, which turns the background dark to decrease glare and bring out the “true colors” of a video.

YouTube offered the following link to preview the new design: youtube.com/new.


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.


 

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