6 ways the Era of Bots could dramatically change how products are marketed and sold

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Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’.

What then?

The huge ripple effects on how products are marketed, priced and sold could be the real story, Gupshup co-founder and CEO Beerud Sheth told me recently. His Cupertino, California-based company, whose name is Hindi for “chit chat,” makes a bot and messaging platform for developers.

As a parallel, remember if you can (assuming you’re old enough) what the future looked like before social networks, when websites were the reigning dinosaurs. There were projections about how, in a few years, individuals might be talking to individuals directly through computers, maybe using video someday.

The tools were the focus, because it was difficult to imagine, say, the rise of cyberbullying, politicians who tweet or viral content. In other words, it was hard to imagine how actual humans and their interactions would evolve once the new tools were available.

This is typical for many major technological advances. The real impact of the car, for instance, was the creation of suburbs, road trips, polluted cities, drive-in theaters (for a while) and a more mobile workforce.

Sheth thinks the real story of a post-bot era will come from the central fact that marketers and sellers may rarely be dealing directly with a buyer, either business or consumer. Instead, intelligent bots will know our preferences, our interests and our buying history, and they will be making the decisions or conveying the best options to human buyers.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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