The report was based on data from a survey of 452 professionals who work for businesses in a wide range of industries.
Only 30% of respondents say they have brand guidelines that are well known and used by most of their organization when creating content, ads, presentations, and other materials.
Some 23% say their brand guidelines are used only by their creative teams, and 19% say they have guidelines that are followed some of the time. And 13% say they have guidelines that aren’t used and/or can’t be found.
Some 15% of respondents say their business does not have any brand guidelines.
Some 77% of respondents say off-brand content is created by their business at least a few times a year.
Some 92% of respondents say their business uses creative templates, though only 16% say templates are used across their entire organization.
About the research: The report was based on data from a survey of 452 professionals who work for businesses in a wide range of different industries.