Automate the Grunt Work with a Google AdWords Script

Posted by
Spread the love

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound

One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsource the low-dollar repetitive stuff you’ve been wasting hours on every week. When you get low-value work off your plate, you can focus on the high-leverage, high-value stuff that’s the real reason you got into business in the first place.

There’s a good chance you’ve had the familiar thought during your regular day-to-day work, “If I could just automate this … ” We’ll bet that if you haven’t had that thought about your AdWords account, you will soon. This is equally true of both working creative tasks (such as ad writing and keyword research) and reporting. There’s great value in having key data pushed to you in an easy-to-use format rather than having to go search for it, dig it up, clean it off, polish it, and interpret it.

That’s where AdWords Scripts come in. They allow you to automate grunt work. With them in place, you can spend less time on mundane tasks like bid management and more time on strategy and your relationships with customers and clients—the stuff of business that really makes a difference.

What Are Scripts?

Scripts are mini programs, or pieces of code, that run inside your AdWords account. They let you manage certain aspects of accounts systematically, programmatically. They can make changes to your account for you or just send you an email alert when certain conditions happen inside your account.

Scripts let you make automated changes directly in an account. For example, you can use a script to add a label to a keyword, ad group, campaign, or ad inside an account.

Scripts can help you identify problems sooner. Should something go wrong in your account, you can set up a script to email you. For example, “Note: Impressions have dropped by 50 percent week-over-week on this particular ad group.”

Scripts let you do highly customized reporting. Let’s say you’ve got a Google spreadsheet set up with an established template—a dashboard, charts, and so on. The right script can push your AdWords data into that spreadsheet and populate it according to your template. That way, your reporting comes to you automatically with little to no effort.

You can get seriously creative with your scripts. Anything with an API (API stands for Application Program Interface, which is a back door to AdWords control by third party software programs), you can use as a data feed. The script can then refer to it. For example, you can pull in data on the current weather in a particular city. If there’s a sudden snowstorm, you can adjust your ads automatically to promote your specialty snow shovels.

You could have an inventory feed so your ads automatically pause when a product is out of stock or down to the last one or two units. You can set it so that prices and availability change automatically in your ads based on the data in your feed.

Scripts involve code, but you don’t need to be a coder! If you can cut and paste, then getting started is quick and easy.

How to Set up a Script

Log in to your account and go to Bulk Operations to find Scripts. Hit the big red +Scripts button, and you’ll be taken to a code window where the first three lines of code have been written for you. Assuming you’re more of an AdWords person than a coder, we’ll find some existing code that you can cut and paste.

Click the “Show examples” button from the menu options across the top to find a stack of scripts ready for you to use immediately.

Give a name to your script where you see “Unnamed script.” You’ll need to authorize it, as it will be making changes to your account. (This is Google providing a layer of safety.)

Next, hit the big red Preview button. Always preview your script before you save it and schedule it to run.

Once you have the script in your account, you can either hit the Run button or the +Create schedule link. Scheduling options include hourly, daily, weekly, monthly, one time, or none.

If you’re new to scripts, start with a few that won’t change anything in your account but that simply report on the data they’ve found. For instance, there’s one that will send you an email every day that not only tells you the impression score of your account, but also sends you a chart so that at a quick glance you can see what’s happening in the account. This URL will take you to a text file of the script. Go there, copy the code, and paste it into the code window of your AdWords script editor over the top of the three first lines of code that are already there. Change the email address at the top to indicate where you would like your daily notifications sent. Then, name the script and authorize it. Preview it, save, and schedule it to run daily.

You can find loads of script examples to copy on Google’s developer site for both single accounts and manager accounts. Check them out here.


W3Schools

74 comments

  1. Thanks for sharing excellent informations. Your site is so cool. I am impressed by the details that you’ve on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found just the information I already searched all over the place and simply could not come across. What a perfect website.

  2. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out http://d526fc0l5b3nfyfg3bx3sfpbkq.hop.clickbank.net/ You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?

  3. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link http://64efd6-lz41s3rcelbr7s2xl7x.hop.clickbank.net/ and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

  4. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting http://e31a67zd-ccr7u13el2cflqp0d.hop.clickbank.net He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.

  5. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at http://www.camgirl.pw All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.

  6. Hello. I discovered ones blog page applying ask. Which is a incredibly well authored content. My business is sure to search for this as well as revisit go through additional of your valuable information and facts. Basically submit.. video youtube indonesia I’ll undoubtedly give back.

  7. andrew david strutt is a bipolar rapist psychopath DOB 6/3/1975 has raped 2 girls at HOPE hacker conventions. andrew david strutt wife Sichan Li is in the United States illegally. andrew strutt has an undiagnosed psychiatric disorder from a head injury. andy strutt has taken money from Lebanse Intelligence Officer and recently arrested hacker and owner of Krypton Security Khalil Sehnaoui. r0d3nt accepted a hotel suite in Las Vegas in 2015, 2016, and 2017 in excess of $2,000 a night from Khalil Sehnaoui. andrew strutt wife is a former reporter and Chinese Communist Party reporter. andrew david strutt wife has access to his secret material. sprint phone 321-917-5986 google voice 702-514-0650 works at leidos cyber

  8. Pingback: mature sex
  9. I have observed that intelligent real estate agents all around you are warming up to FSBO Advertising and marketing. They are noticing that it’s more than merely placing a poster in the front area. It’s really with regards to building relationships with these retailers who at some point will become customers. So, while you give your time and energy to assisting these retailers go it alone — the “Law associated with Reciprocity” kicks in. Thanks for your blog post.

  10. I have seen that car insurance companies know the vehicles which are vulnerable to accidents and other risks. In addition, they know what types of cars are susceptible to higher risk and also the higher risk they have the higher your premium price. Understanding the simple basics regarding car insurance will allow you to choose the right style of insurance policy that will take care of your wants in case you happen to be involved in any accident. Appreciate your sharing the actual ideas with your blog.

  11. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at http://www.camgirl.pw It’s wall to wall babes at this site. You’ll know that right away after your first visit.

  12. Cool one! Interesting tips over this web. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the web will be much more useful than ever before.| I couldn’t resist commenting. I have spent 2 hours trying to find such article. I will also share it with a couple of friends interested in it. I have just bookmarked this web. Right now with the job done, I’ll enjoy some Mundial 2018 Cams. Thank you very much!! Regards from Russia 2018!

  13. You’re in some serious need of relaxation. That’s where a site like http://www.camgirl.pw comes in handy. You can do a whole lot of relaxing there. You’ll find plenty of fun girls to talk to. These are the hottest and most wild girls on the internet. Chat with them and have yourself a good time.

  14. Simply desire to say your article is aas surprising. The clarity in your post
    is simply excellent and i can assume you’re an expert on this subject.

    Well with your permissikon let me to grab your RSS feed tto keep up to date with forthcoming post.
    Thanks a million and please continue the rewarding work.

  15. I truly wanted to post a brief comment to appreciate you for some of the remarkable ways you are giving out on this site. My long internet look up has at the end of the day been recognized with reliable information to talk about with my companions. I ‘d declare that most of us visitors are undeniably fortunate to live in a wonderful place with very many awesome professionals with great techniques. I feel very much blessed to have encountered your entire web pages and look forward to some more fun times reading here. Thanks once again for all the details.

  16. There are some of you out there who probably haven’t heard of http://www.camgirl.pw This is one of those must see sites. It’s full of extremely attractive ladies. You’re going to want to put down your sandwich when visiting this site. It’s impossible to focus on anything but the babes they have to offer.

  17. It is the best time to make a few plans for the future and it’s time to be happy. I have learn this put up and if I could I desire to counsel you some fascinating issues or advice. Perhaps you can write next articles relating to this article. I want to read more issues about it!

Leave a Reply

Your email address will not be published. Required fields are marked *