The blogging report, which has been published annually since 2014, was based on data from a survey conducted in September 2021 among 1,067 bloggers.
The average blog post is now 1,416 words, up from 808 words in 2014.
Some 45% of bloggers say they publish posts weekly or several times a month.
Bloggers say they spend 67% more time writing a post, on average, in 2021 compared with in 2014.
It now takes just over four hours, on average, to write a blog post.
Bloggers say the most important traffic sources to their blog are search engines, social media, and email.
About the research: The report was based on data from a survey conducted in September 2021 among 1,067 bloggers.