Posted by In 2019, 65 percent of e-commerce sessions started from a search engine. And yet, only 64 percent of marketers actively invest in search engine optimization (SEO). E-commerce boomed in 2020, creating windfall profits for many entrepreneurs, but also attracting a slew of new competition into the market. It’s become more expensive to try to stand out from the noise through paid ads, making SEO one of the most cost-effective ways to grow your online business or store.
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