A lot of marketing directors are constantly tweaking their messaging.
Sure, it’s easy to get jammed up. Especially when you’ve got so many moving parts to consider. But I’ve spotted a few common issues that show up in the messaging of all kinds of businesses, whether they’re brand new or three decades established.
In most cases, your best bet is to pause and look at things from a fresh perspective.
I’m going explain what I mean by that, and give you five reasons your marketing messages aren’t hitting the spot—yet.
1. You have too many ingredients
Admit it. You’re cramming your website and marketing materials with every feature and benefit you can think of.
I know, I know: You’re trying to persuade leads your option is the best. And you don’t want them to miss a thing.