Virtual reality has yet to gain mainstream traction, but it has maintained its grip among marketers. The way marketers are approaching the medium has changed, however.
A year after Facebook’s Oculus, HTC and Sony each released premium-quality VR headsets, though, sales have reportedly failed to exceed single-digit millions. And research firm Forrester has said that VR is not ready for marketers. That has left marketers wrestling with how to get their VR experiences around people’s faces — or whether they should invest in creating those experiences in the first place.
Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies.