Called Aura, it predicts what products a specific user would like to see next.
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Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen.
To help mobile users find more products they want, personalization tech provider Qubit is out this week with a mobile-oriented and patent-pending product discovery solution called Aura.
It’s an AI-powered layer that sits on top of a mobile website, complementing existing personalization and able to be quickly integrated into a site. After tapping the Qubit icon, the user sees an Instagram-like news feed of images. A menu icon returns the user to regular browsing.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.