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Tag: marketers

May 9, 2022 News

How Marketers Can Prepare for the Removal of Third-Party Cookies

The removal of third-party cookies will force marketers to revisit their advertising strategies.
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March 1, 2022 Content Marketing

What Engineers Want From Vendor Marketers and Salespeople

Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs
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February 16, 2022 News

Marketers Must Pay Attention to These 3 Things to Overcome the Great Resignation’s Talent Exodus

This is a major opportunity for ad technology and strategic services.
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February 15, 2022 Content Marketing

Content Intelligence Isn’t Just for Demand Gen Marketers

As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs
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February 10, 2022 News

The Underestimated Value of Phone Calls That Marketers Miss

Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities.
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