The removal of third-party cookies will force marketers to revisit their advertising strategies.
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What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs
Continue readingMarketers Must Pay Attention to These 3 Things to Overcome the Great Resignation’s Talent Exodus
This is a major opportunity for ad technology and strategic services.
Continue readingContent Intelligence Isn’t Just for Demand Gen Marketers
As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs
Continue readingThe Underestimated Value of Phone Calls That Marketers Miss
Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities.
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