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Tag: marketers
Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs
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Where Accomplished Marketers Started Before They Became Successful
Successful marketers followed these steps in one way or another.
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Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs
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How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
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Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs
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What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.
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The B2B Content Types Marketers Are Most Bullish About
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs
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