marketers Archives - Digital Marketing

November 6, 2019 News

Where Accomplished Marketers Started Before They Became Successful

Successful marketers followed these steps in one way or another.

October 15, 2019 Content Marketing

Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs

August 26, 2019 Content Marketing

How Marketers Would Spend Additional Content Budget

Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs

August 21, 2019 Content Marketing

Instagram Stories 101: What Marketers Need to Know [Infographic]

The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs

June 25, 2019 News

What McDonald’s Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.

April 14, 2019 Content Marketing

The B2B Content Types Marketers Are Most Bullish About

Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs

March 25, 2019 News

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.