The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs
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Tag: marketers
What Can Marketers Learn From Quibi’s Failure?
Ultimately, it doesn’t matter if you’ve got billions of dollars. You cannot spend your way out of a fundamental mistake.
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Entrepreneurs (Who Aren’t Marketers) Need This Online Course Bundle Packed with Resources
Learn to market your business on Facebook, Instagram, TikTok and many more channels.
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Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs
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Where Accomplished Marketers Started Before They Became Successful
Successful marketers followed these steps in one way or another.
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Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs
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How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
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Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs
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