8. You must like it. Finally, before deciding on a name for your company or for your new product, discuss the options with friends, family and trusted customers. This way you will know which one has the greatest acceptance. You can do a small survey in your area or electronically. And, because most purchases depend on emotional criteria, brands must also have that “something” that makes them attractive. There are names that “sound good” and others that do not. So take into account the opinion of the market. The brand is a communication tool, and that is why you must make sure that the message reaches the receiver … and that it arrives well!
The Bimbo bakery had to change its brand in the US market because the word bimbo, in English, is a derogatory term against women / Image: Bimbo via Instagram.