We’re growing! Marketing Land has a new sibling with today’s launch of our new editorial website, MarTech Today.
As you can gather, this new website is dedicated to covering the rapidly expanding world of marketing technology, or “martech,” as it’s commonly called. Marketing technology forms the foundation of most of what marketers do today, whether it’s social media management tools, programmatic ad platforms, SEO software, data management platforms or something else. As a Marketing Land reader, this is an area of the industry that you should be following closely (if you’re not already).
If you’ve already been reading our martech reporting here on Marketing Land, you’ll now find that same coverage — and more — on MarTech Today. Our daily MarTech Today recap and e-mail newsletter are also moving over to the new site, but current subscribers don’t need to do anything; you’re already subscribed and will continue to get the newsletter each day.
For more about MarTech Today and the type of marketing coverage you can expect there, please see our introductory article, Welcome to MarTech Today!