Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel.
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Category: News
This Pancake and Waffle Company Dedicated Years to Getting Its Branding Right and Now Makes 8-Digit Revenues
Is Your CPG Company on the Right Side of History?
Finding alternatives to plastic packaging choking the oceans is good marketing and you’ll be proud of having done it.
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Should You Be ‘Disruptive’ or ‘Best-in-Class’ When Positioning Your Company? Correct Answer: Neither of These.
The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)
How This Viral Star Went From Background Dancer to Rising Hip-Hop Artist
From Drake to Prince, big names have come out in support of this up-and-coming performer’s unique musical style.
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How to Successfully Transition From Passion to Passion in Business
Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another.
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Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
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This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing
Customer Experience Is How You Can Differentiate Your Brand
Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.
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Manipulation in Marketing: How It’s Used, and How to Use It Ethically
Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands.
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