Category: News
Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling.
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How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
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5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park Last Night
5 Steps You Should Take to Maximize Your IP in China
China has a chequered past with foreign IP. But companies are getting around that by developing IP assets — like a world-famous bronze cat.
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Solving My Dumbest Life Problems Was the Key to Figuring Out My Biggest Business Issues
Solving the stupid little problems is enough of a mental reset that your biggest issues in life start handling themselves.
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5 Incredibly Simple Strategies to Help You Win With Video Marketing
One study has predicted that 82 percent of internet traffic will go to video content by 2021. Isn’t it time you jumped in?
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4 Simple Steps to Boost Your Seasonal SEO Traffic
Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas.
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4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention
Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder.
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Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
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4 Branding Lessons From Nike’s Colin Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
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5 Tips to Boost Your Ecommerce Sales on Cyber Monday
Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works.
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7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective.
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How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.
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