Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
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Category: News
3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
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The $62 Billion Reason to Improve Your Customer Experience
There’s a huge payoff to having a culture focused on outstanding customer experience. To get there, you need to do these four things.
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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 14: New York Fashion Week.
The Feds and the States Are Embracing Privacy Law — What That Means to Your Business
The point is to put consumers in the driver’s seat by clearly outlining data protection practices and reaffirming your company’s commitment to data protection.
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What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
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Low-Hanging Fruit: Why You Need to Be Selling to Those Dormant Customers
Remember those customers from the past? They may be willing to buy from you again (and again and again).
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Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey
There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.
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Are You a Technical Founder? Here’s How to Get Better at Communicating Your Vision.
5 Fun Halloween Marketing Ideas for Your Small Business
Ready for some scary-good inspiration? Think about ‘Halloween-izing’ your products ahead of the holiday.
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To Create Truly Compelling Content Marketing, Make It a Team Activity
Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own.
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