Category: News
4 Critical Steps for Building a Memorable Brand
Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back.
Continue reading
This Is Why Email Marketing Still Outperforms Social Media
Patiently building your email list and perfecting how you use it remains your single best marketing channel.
Continue reading
Papa John’s Files Trademark to Lose Its Apostrophe and Spotlights New ‘Papas’ Who Aren’t Its Founder
Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
Continue reading
2 Risk-Taking Marketers Discuss Where the Industry Is Headed
Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Continue reading
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too
Product used to be king, but in today’s fast-moving, copycat-filled world of business, a strong identity can be the key to success.
Continue reading
Transforming the Sales Process From an Art Into a Science, Using Data Analytics
It’s time for sales to catch up to our ongoing workplace evolution, using automation, coaching and experimentation.
Continue reading
Preparing a Security Token Offering? Here’s Your Marketing Playbook.
You can’t get potential token-buyers to trust you overnight. As the old saying goes, trust is earned.
Continue reading
An Insider’s Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check.
Continue reading