Discounts and rewards form the backbone of loyalty programs. But the future has more in store for companies that are willing to go beyond what exists today.
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Category: News
Why Micro-Influencers Are the Risk-Free Way for Your Business to Take Advantage of TikTok
Even with the platform’s uncertain future in the U.S., it’s still a good idea to work with micro-influencers on what remains a social media powerhouse.
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How to Build Your Email List the Right Way
Follow these best practices to make sure you’re hitting the inbox and making sales with your emails.
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Understanding the Psychology Behind Effective Brand Names That Leave a Lasting Impression
You need to sell a story to sell your product. The psychology of branding is the key to it.
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How to Develop a Strong Content Strategy and Solidify Your Brand’s Online Presence
How to strengthen your brand’s online presence through a connected and unique content strategy.
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How to Grow Your SMS List: 5 Best Practices to Follow
SMS marketing is a great marketing strategy for companies of all sizes and budgets because of its high open rates and conversions. Here’s how you do it.
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5 AI Marketing Tools Every Startup Should Know About
Discover how artificial intelligence can transform marketing for startups and level the playing field.
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Ask These 4 Questions Before Expanding Into New Markets
Business expansion is a big step with many risks and rewards, so before making the leap, answer the following questions.
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9 Marketing Strategies for Startups to Boost Growth and Visibility
Outshine your competition with these innovative, lesser-known marketing tactics that will help your startup stand out and gain the attention it deserves.
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What to Look For When Hiring a Digital Marketing Account Manager
Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.
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How to Master the Power of Podcasts in Your Marketing Strategy
If you’re worried about your conversion efforts, integrating podcasts into your marketing strategy is a great way to kick it up a notch.
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Here’s Solid Proof for Why You Shouldn’t Use AI Tools to Write Website Copy
Although there are unquestionable applications for AI chatbots like ChatGPT, their copywriting often fails to capture a brand voice authentically.
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How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness
Here’s how celebrity endorsements can boost your brand and some tips for how to go about getting a celebrity on board.
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Why Customer Confidence Always Comes First
Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.
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What You Need to Know About Doing Your Own PR vs. Handing Over the Reins
A strong public relations strategy can be what sets you apart from your competitors, but you need the right team of PR professionals to create and execute your campaigns.
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Jeff Fenster of Everbowl on How To Start a Media Company
Interview with CEO of Everbowl Jeff Fenster about ditching commercials for content, the Relationship Bank Account, creating The Jeff Fenster Show, and asking for help.
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Want to Sell More? Don’t Start With Your Product or Service — Start With Yourself.
Here are five simple actions you can take to encourage your clients to buy from you.
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