The holiday shopping season is in the books, and Amazon once again was the dominant force in e-commerce. Meanwhile, as more shoppers purchase online, some veteran retail brands recently announced store closings. Retailers that are succeeding seem to be the ones who are best merging the online and offline shopping experiences, from browsing and buying all the way to returns.
That’s the lead topic in episode #39 of our Marketing Land Live podcast. We also talked this week about what appears to be an inflection point for Amazon Echo/Alexa and its related devices, as it dominates the conversation this week at the Consumer Electronics Show.
This week’s show includes Marketing Land’s Amy Gesenhues, Ginny Marvin and Greg Sterling, plus yours truly as host. It runs a little more than 42 minutes. You can listen to the show below, and be sure to scroll down for this week’s Show Notes, with links for more information.
Stratechery: Alexa: Amazon’s Operating System
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.
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