You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60 percent increase in Echo ownership. Looking ahead, another estimate predicts that more than 30 million voice-powered devices will be in homes by the end of this year. If that’s accurate, and the trend continues, we’re looking at a tidal wave of change in how consumers search for and receive information.
And any time consumer behavior changes significantly, it’s big news for marketers. In this week’s episode of Marketing Land Live, we visit with Gerry Murray, director of research for marketing and sales tech at IDC, who sees these intelligent agents on a similar adoption curve as mobile was many years ago. And he says marketers are going to have to change their playbook for a time when consumers are regularly interacting with bots and intelligent agents.
This episode runs 35 minutes, and you can listen below or use the link below to subscribe via your favorite podcast service.
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.