[Podcast] Marketing Land Live #43: Cool, creepy and contemporary – Super Bowl LI ads hit the web

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Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some advertisers are making news and attracting buzz by being contemporary — releasing ads that tie-in with current events, but doing it without being overly political. Other advertisers are sticking with more tried-and-true themes like sex and violence.

In this week’s episode of our Marketing Land Live podcast, Amy Gesenhues and I talk about the hits and misses so far with Super Bowl ads that have been pre-released. We share our own favorites, and also talk about the ways advertisers are trying to maximize the visibility of their ads and teaser videos.

This week’s episode runs about 29 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Super Bowl LI advertisers: Here are the brands gearing up for game day

YouTube playlist: Official 2017 Super Bowl LI #SB51 Ad Teasers & Commercials

Super Bowl LI teaser ads a no show so far this year with brands keeping campaigns under wraps

Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany

Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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