According to Unruly’s data, Red Bull videos were the most popular among brands across YouTube, Facebook and the blogosphere in 2016, earning a total of 27,047,591 shares for the energy drink.
The video analytics platform ranked the top ten brands in 2016 based on how often a brand’s video content was shared versus the number of video views it received. Red Bull had more than double the number of shares earned by the No. 2 most popular brand Samsung, which earned 12.4 million shares.
In third place, McDonald’s videos had 8.6 million shares.
Most of the top ten brands earned somewhere between four-million and five-million shares, with not a lot of disparity in numbers for the brands making up the bottom half of the list.
Top Ten Most Shared Video Brands in 2016
- Red Bull – 27,047,591 shares
- Samsung – 12,481,540 shares
- McDonald’s – 8,618,554 shares
- Australian Tourist Board – 6,417,279 shares
- Asus – 5,275,867 shares
- Nike – 5,002,131 shares
- Almarai – 4,556,429 shares
- Adidas – 4,512,703 shares
- Shell – 4,142,156 shares
- Cadbury – 4,082,750 shares
While Red Bull failed to have a video make Unruly’s list of the top ten most shared video ads in 2016, Unruly said the brand rose to the top of this list because of the “hundreds of videos” it released throughout the year.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.