Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search.
However, you can’t simply create content for content’s sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links. This is where the strategy part comes into play.
Strategic content planning and execution involves:
- prioritizing lower difficulty topics and themes.
- content layering and optimal internal linking.
- understanding linkability and identifying opportunities.
- regular upkeep and maintenance of existing content.
A complete SEO content strategy will include these processes.
With the glut of content published daily online, you must be strategic to garner the attention needed for success. Many brands believe publishing blog post after blog post will lead to more links, higher rankings and increased website visitors.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. Along with his column here on Search Engine Land, Andrew also writes about SEO and link building for the Moz blog. When he’s not reading or writing about SEO, you’ll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho.