SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

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SMX West was buzzing this week, and much of the conversation was about Google’s recent change to how exact match keywords will work in AdWords campaigns.

Although the news just came out last week, the SMX programming team quickly organized a “flash session” that happened Wednesday morning before the scheduled agenda began. Panelists including Marketing Land’s Ginny Marvin and SMX moderators Matt Van Wagner and Brad Geddes took questions for almost an hour from a big crowd of concerned advertisers. They covered topics including

  • impact on negative keywords.
  • whether phrase match still matters.
  • campaign sculpting.
  • client expectations and communication.
  • impact of voice search.
  • and much more.

In this week’s Marketing Land Live podcast, Ginny Marvin and I recap that excellent session with two audio clips from the audience Q&A. The episode runs just under 40 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show notes

Google to further dilute exact match in AdWords; will ignore word order & function words

Seriously, Google, can you just make exact match exact?

Thanks for listening! Join us again next week for another episode of Marketing Land Live.

About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


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