A company’s marketing message is its calling card — make sure yours always rings true.
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Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty — And Don’t Make Amazon’s Mistake
Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.
Continue readingVIDEO: Samsung once again mocks Apple to announce its new smartphone, but the strategy worked against it
To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old woman: poking fun at Apple. However, his marketing had the opposite effect, and netizens responded with ruthless criticism.
Continue readingApple’s Rare CES Appearance Was Another Privacy Pitch
The company’s latest marketing strategy is touting its commitment to consumer data privacy
Continue readingApple Took Out a CES Ad to Troll Its Competitors Over Privacy
In a world where privacy is on everyone’s mind, Apple is saying to the technology industry that it stands alone.
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