The company’s latest marketing strategy is touting its commitment to consumer data privacy
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Tag: apple
Apple Took Out a CES Ad to Troll Its Competitors Over Privacy
In a world where privacy is on everyone’s mind, Apple is saying to the technology industry that it stands alone.
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What Makes Events Like Apple’s So Effective?
An effective event resonates with audiences to create a lasting positive impression.
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Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
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How to Use This Highly Effective Apple Marketing Technique for Your Business
It’s one that doesn’t require a big budget.
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The Top 3 Ecommerce Sites of 2017 — and What You Can Learn from Them
What design features make these sites close sales?
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Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
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Please visit Marketing Land for the full article.
iOS 11 will accelerate the need for cookie-less tracking
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
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Please visit Marketing Land for the full article.