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November 17, 2021 News

How Apple and Uber Create Messages That Don’t Feel Phony-Baloney

A company’s marketing message is its calling card — make sure yours always rings true.
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October 4, 2021 News

Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty — And Don’t Make Amazon’s Mistake

Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.
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May 24, 2021 News

VIDEO: Samsung once again mocks Apple to announce its new smartphone, but the strategy worked against it

To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old woman: poking fun at Apple. However, his marketing had the opposite effect, and netizens responded with ruthless criticism.
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January 7, 2020 News

Apple’s Rare CES Appearance Was Another Privacy Pitch

The company’s latest marketing strategy is touting its commitment to consumer data privacy
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January 6, 2019 News

Apple Took Out a CES Ad to Troll Its Competitors Over Privacy

In a world where privacy is on everyone’s mind, Apple is saying to the technology industry that it stands alone.

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