What marketers need to know about the Apple WWDC announcements [Podcast]

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Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers Conference): Safari will soon begin limiting third-party ad trackers from following users around the web. (Google made headlines recently with its announcement that “annoying” ads will be blocked in its Chrome browser.) Apple also shared plans to have Safari block autoplay videos by default — a move that could have significant impact on video ads.

In this week’s episode of our Marketing Land Live podcast, we discuss the Safari announcements and explain how they could impact the digital advertising landscape. We also talk about Apple’s announcement of HomePod, its new, in-home speaker/assistant that will compete with Amazon Echo and Google Home — even though Apple seemed to purposely downplay that competition.

This week’s show runs 35 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show notes

WWDC: Safari will block third-party ad trackers from following users around the web

How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most

Google confirms it will start blocking ‘annoying’ ads on Chrome next year

Apple introduces HomePod: A premium speaker with Siri

Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.


About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.


 

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