Tag: attribution
Why Attribution Is All That Should Matter in Digital Marketing
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The big problem with PPC attribution modeling no one is talking about
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Report: Only 1% of exchange location data useful for offline attribution
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Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode
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What’s next (and now) for mobile attribution
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AppsFlyer makes its attribution data more transparent
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Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
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A deep dive into online-to-in-store attribution
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What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
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Two social media attribution models to use instead of single-touch
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Google launches free Google Attribution, hopes to kick last-click attribution to the curb
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The Mufasa Metric: Rethinking attribution in the Engagement Economy
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How to implement an optimization framework for long-term attribution success
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[Reminder] Live webinar – Content Attribution: Identifying content that converts
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Beware these 7 sneaky PPC attribution tricks
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Content Attribution: Identifying content that converts
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