Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read the full article at MarketingProfs
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Tag: content
How Marketers Can Create Better Sales Content
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. Read the full article at MarketingProfs
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LinkedIn Content Engagement Benchmarks [Infographic]
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs
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The Importance of Retweeting Content on Twitter
Find out how to use existing content to build your following and grow your brand.
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3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy
There’s a lot of noise in the marketplace, so standing out will position you for success.
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Five Ways to Create Engaging Content That Converts for Your B2B Business
Both B2B and B2C companies use content marketing, but their respective content strategies differ–because their audiences’ needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts. Read the full article at MarketingProfs
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How Books Can Become Your Best Content Marketing Strategy
When you give your content new life, you can reach new audiences.
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YouTube Shorts Will Distribute $100 Million to Its Most Popular Content Creators
The Google-owned YouTube Shorts platform will distribute $100 million to reward the most popular content, in an effort to match the appeal of TikTok.
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6 Ways Your Book’s Content Should Fit Into Your Content Marketing Plan
Finishing your book is just the first step. Now comes the real work, and the real opportunity.
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Create Content That Breaks Through the Noise (But Doesn’t Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]
Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs
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Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities. Read the full article at MarketingProfs
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Instagram announces new tools to monetize (more) the content of influencers and creators
Mark Zuckerberg, CEO of Facebook, reported that new Instagram features include linking brands with influencers and creators who are aligned with their target audience.
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Instagram Will Make It Easier for You to Monetize Your Content
Facebook CEO Mark Zuckerberg said that new Instagram features include linking brands with creators who align with the brands’ target audience.
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Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs
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Why Marketers Are Suffering From Bad Content
And what to do about it.
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6 Key Tips to Level Up Your Content Marketing Strategy
Content marketing is critical to the success of a digital strategy.
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How COVID-19 Transformed Sales and B2B Content Marketing–and Five Ways to Adapt
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies. Read the full article at MarketingProfs
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