covid Archives - Digital Marketing

August 5, 2020 Content Marketing

Creativity in the Time of COVID: Author and ‘Innovation Thinker’ Dave Birss on Marketing Smarts [Podcast]

Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read the full article at MarketingProfs

July 7, 2020 Content Marketing

COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies

The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs

July 6, 2020 News

3 Ways to Build a Sustainable Business Post-COVID, According to Jon Taffer

Creating a strong operation for the future will require thinking ahead – and acting now.

June 18, 2020 News

What Local Business Owners Are Doing to Recover From the Covid-19 Tsunami

Ideas and tactics from business owners who are fighting to rebuild in the midst of the pandemic.

June 11, 2020 News

B2B Sales Strategies for the “New Normal” of COVID-19

We are not out of the woods yet, but it is safe to say that many B2B buyers are re-emerging to do business.

June 9, 2020 Content Marketing

How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs

May 10, 2020 Content Marketing

How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs