Content is core to marketing, but it only works if you create and distribute the right stuff. Here’s your playbook to do it.
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The Importance of An Effective Marketing Strategy in Reaching Your Business Goals
Establishing an online presence, engaging with consumers, and building trust with your audience will place your brand at the top of mind. A powerful marketing strategy results in these five benefits to drive ROI.
Continue reading6 Must-Have Marketing Goals for eCommerce Stores
The right marketing goals are necessary to scale your ecommerce business faster. Check out these six actionable tips.
Continue readingTurn Marketing Goals Into Wins for Your Business
Three strategies to help you convert business goals into substantive marketing goals
Continue readingHow to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
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How to Build Interactive Content to Achieve Your Digital Marketing Goals
Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs
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B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Read the full article at MarketingProfs
Continue readingHow a Large Creative Brand Accomplishes Its Marketing Goals
Eric Siu completes an evaluation of Adobe’s marketing efforts.
Continue readingHow to Stay Accountable With Your Goals
Start holding yourself accountable with these methods.
Continue readingClarity on Your Goals Is Key to Growing a Business That Attracts High-End Clients
A good way to grow into a bigger company is for your well-heeled potential customers to think you’re that big already.
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Martech enablement series: Part 5 — The team strategy
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team.
Continue readingPlease visit Marketing Land for the full article.