Executive brands are evolving through the power of expertise, authority and trust.
Continue reading
Tag: influencer
Five Tips on How to Use Influencer Content in Paid Media [Infographic]
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs
Continue reading
A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs
Continue reading
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs
Continue reading
The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs
Continue reading
Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs
Continue reading
Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Continue reading
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article at MarketingProfs
Continue reading