All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article at MarketingProfs
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Tag: influencer
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
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How Two-Way Conversations Can Fix the Influencer Marketing Backlash
Collaborating will improve transparency and effectiveness.
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5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
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Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
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Influencer Marketing Is About Relationships, Not Buying Media
Buying media isn’t a purely transactional activity.
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4 Influencer Marketing Secrets Entrepreneurs Need to Know
It’s not just about celebrity status and followers
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25 Tips for Getting Rich With Influencer Marketing
Influencer marketing is effective and can be lucrative, but it isn’t magic. You have to learn the business.
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