Target relevance + long term collaboration = successful influencer program.
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Tag: influencer
Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Read the full article at MarketingProfs
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What YouTube’s Famebit Failure Can Teach Us About Influencer Marketing
Why YouTube shuttered its self-service influencer marketing platform.
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Now Is the Ideal Time to Invest in Influencer Marketing
Influencers drive engagement and are cost effective.
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4 Questions You Should Ask Before Investing in Influencer Marketing
There are more resources, tools and case studies available than ever to help build a successful campaign.
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