The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
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Tag: influencer
How Two-Way Conversations Can Fix the Influencer Marketing Backlash
Collaborating will improve transparency and effectiveness.
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5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
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Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
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Influencer Marketing Is About Relationships, Not Buying Media
Buying media isn’t a purely transactional activity.
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4 Influencer Marketing Secrets Entrepreneurs Need to Know
It’s not just about celebrity status and followers
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25 Tips for Getting Rich With Influencer Marketing
Influencer marketing is effective and can be lucrative, but it isn’t magic. You have to learn the business.
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Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You
You don’t need a huge following to take advantage of this growing opportunity.
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