Why YouTube shuttered its self-service influencer marketing platform.
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Tag: influencer
Now Is the Ideal Time to Invest in Influencer Marketing
Influencers drive engagement and are cost effective.
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4 Questions You Should Ask Before Investing in Influencer Marketing
There are more resources, tools and case studies available than ever to help build a successful campaign.
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How to Spot a Fake Influencer
Marketers who want to work with influencers should heed this advice before hiring someone.
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6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them.
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How to Become a Leadership Influencer
Executive brands are evolving through the power of expertise, authority and trust.
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Five Tips on How to Use Influencer Content in Paid Media [Infographic]
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs
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A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs
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