The founder and president of Krupp Group shares her public relations tips to help brands stay relevant.Continue reading
The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before.Continue reading
LinkedIn has been testing a new conversational format–LinkedIn Stories–to be released “soon.” So, what does the introduction of LinkedIn’s own version of Stories mean? Will it “kickstart conversations” and “nurture relationships,” as LinkedIn hopes? Read the full article at MarketingProfsContinue reading
Now is the time for CMOs to nurture relationships with the rest of the c-suite and trumpet revenue-generating results.Continue reading
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.Continue reading
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