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Tag: snap

October 3, 2017 Uncategorized

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems.

Please visit Marketing Land for the full article.

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July 18, 2017 Uncategorized

Video: How Snapchat’s Snap Publisher ad creation tool works

Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.

Please visit Marketing Land for the full article.

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July 16, 2017 Uncategorized

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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July 16, 2017 Uncategorized

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads

Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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June 20, 2017 Uncategorized

Snapchat’s Snap Map plots Stories by location but not ads (yet)

Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.

Please visit Marketing Land for the full article.

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June 5, 2017 Uncategorized

Marketing Day: E-commerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her…

Please visit Marketing Land for the full article.

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June 5, 2017 Uncategorized

Snap acquires Placed to better measure in-app ads to in-store sales

Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.

Please visit Marketing Land for the full article.

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May 10, 2017 Uncategorized

Snap bought a company in March and product updates hurt user growth, per new filing

Snap paid $20.1 million for “a company that operates a cloud-hosted platform for building content online,” according to a regulatory filing released on Thursday.

Please visit Marketing Land for the full article.

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May 1, 2017 Uncategorized

Marketing Day: Snap Ads Max Reach, YouTube redesign & Google AdSense

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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May 1, 2017 Uncategorized

Snap Ads Max Reach is Snapchat’s version of the home page takeover

For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.

Please visit Marketing Land for the full article.

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February 19, 2017 Uncategorized

Snap starts selling Spectacles, accessories online ahead of IPO

Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.

Please visit Marketing Land for the full article.

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February 2, 2017 Uncategorized

Marketing Day: #HashtagBowl, Amazon earnings & Snap IPO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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February 1, 2017 Uncategorized

Snap IPO: With 158M daily users, Snapchat’s parent company made $404.5M in 2016

Snapchat’s daily audience growth has decelerated from 17% between Q1 and Q2 2016 to 3% between Q3 and Q4.

Please visit Marketing Land for the full article.

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November 9, 2016 Uncategorized

What it’s like to use Snap Inc.’s Google Glass-like Spectacles

Hands on with Snap Inc.’s video-recording sunglasses.

Please visit Marketing Land for the full article.

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November 9, 2016 Uncategorized

What the line for Snap Inc.’s Spectacles was like on release day

By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.

Please visit Marketing Land for the full article.

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September 25, 2016 Uncategorized

With Spectacles, Snap Inc. eyes augmented reality future, raw reality present

Snap Inc.’s (née Snapchat’s) video-recording glasses, Spectacles, offer a peek at the company’s future and how to secure its present opportunity.

Please visit Marketing Land for the full article.

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